Personal Branding als centrale focus
Using case interviews this handy book gives an overview of a number of modern concepts and theories focused on focus Personal Branding.
Personal Branding fits as a strategy in modern times, because emotions, authenticity, standards and values have found a place in the experience of business, simply because the customers needs have changed.
Distinctive character based only on facts and figures no longer adds value. By consequently working on an authentic brand, you’ll create a positive energy that connects you to the right people.
Small and medium-sized enterprises are adroit, clear and communication is direct. An inspiring internal and external strategy will therefore have an immediate effect. Personal Branding offers a pragmatic approach to connect internal and external.
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