The Culture Code

Many of our customers understand that Culture is important, but how to deal with it in your company, that is another question. Culture is not tangible, you can not measure it and for some it is a vague concept.

We are here to help!


A pattern of human activities and the symbolic structures that give these activities a certain meaning. In a philosophical sense, culture, that which is acquired by man, is confronted with "nature", that which is innate.

You acquire culture, you can do something with it. It is therefore not surprising that the word culture is embraced in many management and organizational literature. It states that the corporate culture certainly influences the performance of a company. Culture is certainly something to take seriously in your organization.

That's how we do that ...

Culture is formed by the norms, values ​​and assumptions about the reality of (groups of) people in an organization and that is reflected in their behavior or result. You can guess what happens when you assume wrong assumptions!

A relationship between culture (behavior) and structure (groups of people) within an organization and the importance of the correct assumptions about this is what we do here.

We have come a long way.

  • Culture is for recruitment what the product is for marketing.
  • Culture is "super glue"; a tasty culture binds people and contributes to good performance.

But you also realize: culture happens. Whether you plant it or not, it arises. So why not cultivate a "tasty" culture. How? Start the #culture code game!

Cultuur en structuur

The Culture code: a game with results

Culture arises, in fact it is already among us. In our trajectories we use McClelland's iceberg to challenge our customers and to look beyond the (visible) behavior of your employee or yourself. It is only the tip of the iceberg. What happens under the water level is much more interesting and that is exactly what you need to get to work: knowledge and skills, norms and values, motivation and ambition and who are you as a person.

Also Edgar Schein applies this model to organizations and this is the framework of the #CultureCode developed by us. A game with a fun angle.

Ambition, communicate and experience

The heart of culture is described here by the organization ideology, the core values ​​(how are we going to do it) but also the core objective (why are we going to do it). These two together ensure balance in commitment and understanding.

From this a translation follows to behavior, (new) rituals, the survival of the core values. Do not talk about the other person but with the other person.

And the better to anchor this, than to experience that it works. Replace "old" symbols with new ones and experience that tasty Culture. Learning is experienced and sharing. Your "tasty" culture becomes tangible, tangible, noticeable.

On the basis of a number of assignments, the #CultuurCode brings together words and images in a view that can be understood by all employees of that culture that binds and loves people. We are going to talk about it. That is Windkacht-11.

Cultuur code Windkracht-11

Why use the Culture Code?


The culture code makes people think and therefore it fits perfectly into new learning.


The culture code is an interactive game and brings immediately new insights.


The culture code is ideally suited for understanding cultural differences in international organizations and environments.


Would you like to know more about the #CultureCode game and how we can use this in your organisation?  Contact below for a refreshing, inspirational hour that will tell you everything! Fill in below our contact form, or contact us directly at 033 - 285 34 96 or e-mail us.


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